Whilst we are absolutely thrilled by the success of the Diljit Dosanjh Dil-Luminati Tour it has come to our attention that fake tickets for Diljit Dosanjh’s Dil-lumanati Tour in India are being sold by unauthorized individuals and on fake websites. We are incredibly disheartened by these attempts to fraud genuine fans out of an opportunity to attend the tour.



At Zomato Live we always strive to be ‘fan first’ and seeing multiple websites and platforms that mimic ours, asking fans to part with their money for non-existent tickets goes against everything that we stand for. On our side we have taken legal action against these fraudulent websites and individuals and are actively working with the authorities to have them taken down.



Please note that Zomato Live is the official ticketing partner for Diljit Dosanjh’s Dil-luminati Tour in India which is accessible only through Zomato app, or at <a href="https://www.zomato.com/live" rel="nofollow">https://www.zomato.com/live</a>, and the tickets issued are in physical form only. The tickets purchased from any other third-party direct selling or reselling platforms such as Viagogo, Ticombo, StubHub, and other unofficial sources will be considered invalid, and individuals holding these tickets will be denied entry to the event.



We will continue to push legal action against all mediums taking part in this type of activity. In addition we urge everyone to refrain from engaging or buying from third-party reselling platforms such as Viagogo, Ticombo, StubHub, and other unofficial individuals or social handles.



Thank you for your cooperation and understanding!

Fighting together against fraudulent ticketing websites and individuals

Starting as a small eatery in Juhu in 1984, Naturals soon blossomed into a treasured ice cream parlor known for its commitment to authentic, fruit-based flavors.



Naturals has now marked 40 years as a legacy brand, with over 170 successful outlets across 15 Indian states. The brand is celebrated for its pioneering flavors like Sitaphal, Tender Coconut, Jackfruit, Muskmelon, and Kala Jamun.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14077" style="width:684px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Founder of Naturals: Late Mr. Raghunandan Kamath</figcaption></figure></div>


An Ode to Late Mr. Raghunandan Kamath



Mr. Raghunandan Kamath, the man behind the brand, grew up in the bustling streets of Mangalore. It was his father, a mango seller, who taught him how to select the perfect fruit, understand its ripeness, and preserve its flavors.



Later, while working at his brother’s restaurant, Mr. Raghunandan Kamath noticed something curious: while ice creams were packed with fruity flavors, they rarely ever had real fruits themselves. And just like that, the idea behind Naturals Ice Cream was born. Combining learnings about fruits from his father and knowledge of restaurants from his brother, he envisioned something that would change the way we enjoy ice creams forever.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="588" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=640%2C588&#038;ssl=1" alt="" class="wp-image-14079" style="width:563px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=1024%2C940&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=300%2C275&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=768%2C705&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=1200%2C1102&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?w=1280&amp;ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Naturals’ Chikoo Ice Cream</figcaption></figure></div>


Carving a Niche


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14081" style="width:621px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Present Director of Naturals Ice Cream: Mr. Siddhant Kamath</figcaption></figure></div>


Following in his father’s footsteps, Siddhant Kamath, present Director of Naturals Ice Cream, joined the business in 2013.



He says “In 2015, soon after I joined, we gave our brand a makeover. We were entering the capital city at the time and wanted to build a brand that everybody could feel a part of, no matter where they were from or how old they were. So we revamped our story to create wholesome experiences that bring people together.”



It was at this stage that the famous tagline “Taste the Original” was created, one that showcases the uniqueness of the brand, while capturing its true essence.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14083" style="width:624px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Inside Look at a Naturals Factory: Fruits (mangoes) being processed</figcaption></figure></div>


As an artisanal brand, Naturals uses a simple approach in crafting its ice creams. It brings together three key ingredients—milk, fruits, and sugar—to create a variety of mouthwatering flavors. Unlike commercial ice cream brands, Naturals’ products are free from preservatives, emulsifiers, and artificial flavoring.



Siddhant adds, “Our ice creams are made with about 70% milk, and not just any milk—we use buffalo milk, sourced straight from a farm run by a close associate of my father. To this, we add real fruits that are carefully processed at our factories.”



The ice creams are so rich and creamy that every scoop bursts with fruit-filled deliciousness.



Celebrating a Glorious Journey



The brand has now earned global recognition, with Tender Coconut being rated among the Top 100 most iconic ice creams by Taste Atlas. The immensely popular flavor originated in 1992-93, when Mr. Raghunandan Kamath realized that he wanted to create a unique and special experience for his customers.



That’s when it struck him, the thought of making an ice cream with the very same ingredients that go into a panchamrit offering. If milk, sugar and coconut could be offered to the Gods during auspicious occasions, they could certainly be turned into a memorable ice cream experience.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14085" style="width:635px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Inside Look at a Naturals Factory: Fruits (sitaphal) being processed</figcaption></figure></div>


Naturals was listed among the top 10 most trusted brands in India in a KPMG survey conducted in 2018. They have also won the Gold Medal for Innovation for their Cucumber flavor and the Bronze Medal for their Vanilla flavor in The Great Indian Ice Creams Contest. This goes a long way in showing how customers and corporations alike, value Natural’s as an iconic ice cream brand.



Moving beyond a Retail-First Approach 



As a retail-first brand, Naturals focuses on providing an exceptional in-store experience. However, they also realize the importance of online delivery in the food and beverage industry today. In fact, they were one of the first movers in the ice cream category to leverage online delivery to reach customers.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14087" style="width:619px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Inside Look at a Naturals Factory: Ice Cream being measured and packed</figcaption></figure></div>


Siddhant Kamath, says, “Our partnership with Zomato began in 2015, making us one of the first ice cream parlors to offer food ordering and delivery online. This collaboration has driven a 30% annual growth in our online delivery business, enabling Naturals to adapt to India&#8217;s evolving food delivery landscape while maintaining our legacy of offering authentic ice creams in retail stores.”



The partnership with Zomato was particularly useful during the COVID-19 pandemic, which significantly hurt the restaurant industry. Here’s where Zomato’s extensive reach and delivery network came in handy.



Siddhant says,“Strengthening our collaboration with Zomato for ordering and delivery was a strategic move that allowed us to keep serving our existing customers and even expand our reach during the lockdown.”



Partnering with Zomato ensured that Naturals ice creams could reach customers, despite their short shelf life. Now, customers could enjoy their favorite ice cream flavors, right from the comfort of their homes.



Siddhant adds, “We are actively working on product development and exploring new segments within the ice cream space. We wish to double up our stores in the next 3-5 years and go international very soon. Our goal is to continuously innovate while growing sustainably, so we can keep up with changing consumer preferences.”



Naturals seamlessly blends the rich legacy of Late Mr. Raghunandan Kamath with Siddhant Kamath’s bold and forward-thinking approach. This powerful combination ensures that the brand turns every scoop into a joyful celebration of genuine flavors for customers around the globe.

The Big Brand Theory | A Scoop of Naturals: How a Fruit Seller’s Legacy Created an Iconic Brand

For restaurants, the choice of POS system is critical. POS players differ in terms of feature availability, speed of building new features, tech stability and scalability. POS systems also play a crucial role in ensuring smooth order processing and operations management. They have evolved to become integrated platforms that handle inventory management, handle staff payroll, and real-time analytics across multiple channels &#8211; online aggregators, dining, and take-away.



Over the last several years, Zomato, in partnership with various POS players, has worked deeply to innovate on new features, helping restaurants transform the way they manage and optimize their operations. As the restaurant industry scales, there is a need to enable POS players, both new and existing, to be able to solve problems in a quick and efficient manner for more restaurants.



As a first step to achieve this goal, Zomato has launched a developer platform for POS partners, to ensure quick, reliable integrations that enhance restaurant operations. This platform will offer easy-to-read documentation, real-time API testing, and an entire tool-kit for POS developers, thereby enabling POS partners to introduce many more features at scale.



Key Features



Zomato’s POS Developer Platform is built to streamline integration and make life easier for POS developers, with features that include:



<ol class="wp-block-list">
<li>Quick onboarding and integration: Developers can easily create an account and access easy-to-read integration guide; providing step-by-step instructions, reducing confusion and saving valuable development time.</li>



<li>Unified API documentation: The platform brings all API technical documentation together in one place, making it simple for developers to find what they need.</li>



<li>Real-time API testing: POS partners can test APIs and webhooks in real time, which speeds up the development process by allowing immediate troubleshooting.</li>
</ol>



With Zomato’s new developer platform, POS partners can now roll out new features for restaurants quickly in significantly shorter development cycles, allowing restaurants to focus on what matters most: making awesome food and offering a great customer experience.



If you’re a POS partner looking to streamline your integration with Zomato, the new Developer Platform is ready for you. Sign up, and begin your integration process today by visiting the POS<a href="https://www.zomato.com/developer/integration/"> Developer Platform</a>. If you are a restaurant looking for a POS system, visit the <a href="https://www.zomato.com/restaurant-services-hub/pos/">Restaurant Services Hub</a> to make an informed choice.



For any queries or feedback, please write to us on <a href="mailto:posintegarations@zomato.com">posintegarations@zomato.com</a>.

Introducing POS Developer Platform: Simplifying integration with easy-to-use tools

We understand &#8211; plans change! There are a lot of unknowns when booking a ticket so far in advance: What if I’m out of the country? What if my friends can’t go? What if I forgot about that wedding I had to attend? We want to make it as easy as possible to book a ticket to an event, as early as possible, without having to worry about anything else. This is precisely why we built our own ‘Book Now, Sell Anytime’ feature – a first of its kind by an Indian ticketing platform.



So how does it work?



<ol class="wp-block-list">
<li>Customers can buy tickets to their favorite event as soon as they go live on the Zomato app.</li>



<li>If their plans change for any reason, they can list their ticket on the Zomato app at their chosen price (capped at the organizer’s discretion)</li>



<li>Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket &#8211; issued and authenticated by Zomato.</li>



<li>The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).</li>
</ol>



Our hope is that this feature is utilized for the right reasons by our genuine customers. We also want to ensure this does not promote ill practices in the events industry such as black market touting or unfair pricing. Therefore, we have put a few checks and balances in place:



<ol class="wp-block-list">
<li>A customer can buy up to 10 tickets per category which can be listed for selling</li>



<li>We will be constantly monitoring the platform so that customers do not take advantage of this feature</li>



<li>Each event will be capped at a certain value</li>
</ol>



We hope this new feature empowers all our customers and removes any second-guessing about being able to book tickets in advance to events they love. The feature will go live on the Zomato app for the Zomato Feeding India Concert a couple of weeks before the event. This is another step towards building a truly customer-first platform and growing this industry in India.



We will continue to grow and evolve this initiative as we go along. This is surely not how this feature will look in a few months/years from now, so it is important for the industry to talk to us with the spirit of “we are all part of the same team”.



Zeenah&nbsp; <a href="mailto:z@zomato.com">z@zomato.com</a>